CORPORATE TOP PRODUCER: Ty Gose
Ty Gose is a commercial sales associate and senior broker at NAI Latter and Blum, in Baton Rouge, Louisiana, and has been named one of our top producers for 2021.
The Top Producer Award is an annual event that showcases individual brokers from the NAI Global family who handle the group’s highest volume of multimarket business. The Top Producers will be formally recognized in an awards presentation at the 2021 NAI Global Convention in New Orleans, LA – planned for September 2021. Until then, we’re profiling our superstars in a Q&A series on our blog.
Originally hailing from San Antonio, Ty joined NAI in 2004. He holds a business and economics degree from Wheaton College, Chicago. He swiftly earned his stripes at NAI Latter and Blum, earning “rookie of the year” in his first year, and consistently achieving top three production rankings since. He was instrumental in the set up of three of the company divisions, specifically Retail, Office, and Multi-family. He is also a Certified Commercial Investment Member (CCIM) and member of the Society Of Industrial And Office Realtors (SIOR).
“Ty has a long record of exceptional work, and we congratulate him on his inclusion in the Top Producers awards once again,” says Karl Landreneau, Business Director for NAI Latter & Blum.
Q. What does a typical workday look like for you?
A. I’m usually up early checking the day’s news, cooking breakfast for the kiddos (I have three boys, so they can eat!), dropping them off at school before heading into work for the day.
My workday consists mainly of touching base with team members and moving projects to the next steps. We primarily work on large mixed-use projects that are multi-year, so we don’t prospect as much as in the old days. I typically spend a day at job sites, and sometimes strategizing as to where the market is headed. We dropped everything last year to chase industrial and distressed land sales due to Covid-19, so we try to maintain flexibility based on what the market pushes.
Periodically, I head to the gym on the way home, and spend the evening outside playing with kids and on the phone wrapping up the day.
Q. What do you love about your job?
A. I love the creativity allowed. We’ve been able to be part of many cool projects that, at some level we had a hand in envisioning or coming up with. We just sold an old mall that was vexing the city for years. It was a four-year project that we took to Amazon. Projects like those are a lot of fun. Combine a great idea with the right people in the room, and you can do some fantastic things.
I’m not all that organized, so I surround myself with organized people, and let the ideas fly!
Q. How do you differentiate yourself from your competitors?
A. When I started, my mentor always emphasized how important it was to be thinking three steps ahead. Real estate is a chess match, not checkers, and if you want to add value to a transaction or a real estate problem – especially complex transactions – having expertise in the subject matter is incredibly important, as is forecasting the next right steps for your clients.
We also are not afraid to share the stage; If we aren’t the experts, we bring in someone who is and never let fees become a focus. If the client doesn’t believe we earned every dollar in a particular transaction, we’re not doing something right or building repeat business.
Q. What CRE trend or change are you keeping an eye on now?
A. There’s been so many during Covid-19. For me, from a time standpoint, my focus has been mostly on the industrial niche and how relevant it will be going forward – both from a global supply chain perspective, as well as a local last mile option. We also spend a lot of time in the mixed-use retail segment, and it is interesting to see the retail changes there, as well as what people are looking for in a neighborhood community post-lockdown.
Q. Where will I find you on a typical Saturday morning?
A. Right now, kids’ soccer games, but I love doing anything outside anywhere. That’s where I recharge and get new ideas for projects.
Q. What do you think is your secret to success?
A. We’ve always tried to provide an authentic and fair experience with not only our clients, but our competitors across the table. If we can provide a high level of expertise with a pleasant experience, it seems to keep the phone ringing.
Q. Do you have a mentor? If so, how does that person help you in your business?
A. I have several mentors and it’s strange how it’s the small tips that make a difference in a career. We get through middle school in three years, high school and college in four, and then we start a career which could be 40 years. It’s hard at times to keep perspective or stay motivated on a 40-year program, so it’s the little everyday things that add up to something special, especially when times get rocky. My mentors have been integral in keeping that in perspective. One of the best pieces of advice they gave me is: “You’re never as good as you think you are, and you’re never as bad as you think you are”. With the many ups and downs of brokerage, I use that one often.
Q. What is your best advice on growing a team?
A. Availability, transparency, and skin in the game. Obviously hiring the right person is necessary, but if everyone has access to training, understands the game plan and goals, and can participate financially in successes, it creates a culture worth investing in.